Welcome to the Pure Fiji experience. Our products represent the lifestyle in the Pacific. The pristine environment, a bounty of fresh and natural ingredients, and traditions that have been in place for centuries - all utilised in a healthy way of living that comes so integrated into our culture. We would feel it impossible to maintain the enthusiasm we have for our product range, were we not convinced and assured that our product was of good quality.... but more than that - something special. A unique product, bringing a timeless secret of well being and health to our customers.
The wonderful Island culture in Fiji not only encourages bodily health, but a great sense of community and group spirit. The team of people that support our production process, and the communities that provide us with raw materials are a major part of our operation. We involve as many communities as possible in the production of our items, and without this network of human interaction, we would be unable to survive and grow.
At Pure Fiji we are acutely aware of our carbon footprint and the need to utilise Fiji's environmental resources appropriately and sustainably. We make every effort to minimise and where appropriate, enhance Fiji's unique ecosystem. Pure Fiji continues to research and implement programs that reflect good conservation measures while reducing and helping negate our carbon footprint.
Botanical ingredients such as the blend of nut oils are wildcrafted. This reduces our requirement for energy dependent irrigation and fertilization methods thus limiting our carbon impact. Wildcrafting is the practice of harvesting plants from their natural, or "wild" habitat, It applies to uncultivated plants wherever they may be found in the rainforest or along coral beaches.